10 Minute Case Study – Miracle Whip
Last week, I was looking over some links that my friends had posted on Facebook when I came across one titled “Miracle Whip to Colbert: We Will Own You” from Comedy Central’s Insider blog. Miracle...
View Article10 Minute Case Study – There’s A Map For That
People who follow technology even casually (you know those people; they’re the kind who follow links from Twitter and Facebook to blog posts) tend to pay attention to advertisements for cell phones and...
View ArticleL2 GenerationNext Forum – Part 2
(This is the second part of my review on last week’s L2 GenerationNext Forum. Check out the first part here.) Jared Cohen, a member of the U.S. State Department, spoke about how the Internet is...
View ArticleGive Your Customers an Excuse to Buy Your Product
Don’t get me wrong, I love my DVR. With an ever-changing schedule of evening networking opportunities each week, I’d never be able to keep up with my favorite shows without it. However, it may be the...
View ArticleIWNY – Mobile Marketing Forum Keynotes
For the second day of Internet Week NY, I spent my morning away from the events at the headquarters to visit the Mobile Marketing Association’s Mobile Marketing Forum 2010 at the Waldorf-Astoria. The...
View ArticleIWNY – How Social Media Marketing is Driving Business Results
Syncapse hosted an event title How Social Media Marketing is Driving Business Results on the Friday of Internet Week NY. The event, whose format included a panel discussion and an interview, focused...
View ArticleBusiness Insider Social Media Analytics – Memes and Movies
Measuring Virality: What Works, When Jonah Peretti, CEO, Buzzfeed Peretti demonstrated a meme that Buzzfeed created, “Horsemanning” (just Google it.) While the page had some 30,000 “seed” views,...
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